Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study: Implementing a client kinship perplexity Tool at ImageStream ImageStream Internet Solutions, Inc. is a in private held partnership in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products atomic number 18 used by Internet renovation providers (ISPs), governments, schools, and creasees in to a greater completion than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and doubting Thomas Teal, in their book The Loyalty military group (1996) estimate that containting a new client can landmarks six-spot times as much as retaining an existent guest. Companies that take a crap and maintain a composition for world class supporter enjoy customer bases with high degrees of consignment and substantial twin business. To maintain dependable, profitable clientele, companies must go beyond customer satisfaction and take step to ensure greater committal (Griffin, 1997). ImageStream understands the importance of customer loyalty and retention strategies in the highly competitive Internet floor market. The caller-out must shape growth in customer acquisition costs and leverage its existing installation base. With the company growing at a dramatic rate, ImageStream faces challenges in grammatical construction and maintaining relationships with customers. ImageStream customers will continue to look at simple shipway to contact the company for sales, warranty and technical foul support.

The company must also keep in corpuscle with changing customer demands a nd respond quickly with product or service o! fferings that meet customer ineluctably. In the face of dramatic growth, ImageStream call for to maintain the positive customer relationships it has cultivated as a smaller company, and implement tools that provide customers, representatives and distributors tools needed to enhance that relationship. With that tilt in mind, this case study will discuss the uppercase punishment of ImageStreams CRM toolset. Customer Relationship Management (CRM) is a business strategy to appoint and manage customers to optimize long term value... If you want to get a full essay, order it on our website: OrderEssay.net

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