3. Since the textbook case was written, McDonalds has introduced McCafe into the US issue market. Visit the McDonalds website for any relevant information. Bring to the residency a one to two page synopsis of the McCafe case in which you:
Consider whether the McCafe initiative is consistent with McDonalds vision and commissioning;
Describe the McCafe strategy employ the business diamond warning in the Carpenter textbook; and
Evaluate the strategy using SWOT analysis (See the Alan Belasen article on SWOT analysis in Supplemental Readings in this module).
STRENGTH
Largest warm fare cosmic string and number 1 in industry in basis of annual sales.
Offer a variety of Mcdonald and Mccafe items to attract customers.
The Mccafe does non require well-trained employees to prepare the coffee,etc.
Mccafe equipment is small, inexpensive and easy to setup
Drive-through option for fast food delivery for the busy customers
Mccafe positioned for working adults who enjoy coffee
Mccafe had a positive initial customer response allowing a 30% increase in coffee sales in the beginning(a) 6 months of operation from the previous year
WEAKNESS:
Fast food industry is more often perceived as yellow due to its high in calories.
in that respect is growing challenger in the coffee business with Tim Hortons restaurant having the superior market share followed by Mccafe (e.g., Wendys merger with Canadian coffee and doughnuts, via Tim Hortons, is expanding into the coffee business.
Mcdonalds was also recovering from a loss of market share in breakfast sales
There is still much to be learned about Mccafes products in terms of which items are successful and which items are not.
Opportunities:
29% of the industrys coffee consumed is purchased from drive-thrus and has grown fourfold since 1995
Annual retail coffee consumption had increased by 15 percent in Canada
There is...If you want to develop a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment