Victoria's Secret

Compevery Case: Victoria’s Secret wiretap: safekeeping the Brand Hot. 1.Analyze the corrupter finale subroutine of a typical tip customer. There be louver stages in the buying pie-eyed process of any consumer: bespeak recognition, information search, evaluation of alternatives, bargain for decision and postpurchase behavior. The first maven is the need recognition, meaning that the soulfulness should understand that he or she needs this particular product. I believe that the decision to buy lingerie does not bring up from the internal stimuli, when one of the gentlemans gentleman normal needs be arranges a drive for the purchase. On the contrary, consumers argon driven by the external stimuli, such as advertising or a word-of-mouth. The second measuring is an information search. entropy could be set in motion in the Internet, television and women journals. Customers may overly ask their friends, family members or acquaintances if the lingerie is comfo rtable or not. The third base step is the evaluation of alternatives. The customer may visit shops of some(prenominal) brands and compare the prices, choice and the design of the lingerie. Next the purchase decision comes.

There are two factors which may influence the decision of the customer at this stage: the attitudes of others, people usually harken to the advice given by their close ones, and the unexpected situational factors, such as sales in the competitors’ shop. The last, but not least, is the postpurchase behavior. The aim of any company is to reserve customer satisfaction, so consumers will come back and talk of the town favourably to other people. 2. Apply th e opinion of aspirational classifys to Vic! toria’s secret line. Should marketers have boundaries with regard to this notion? The consumer behavior is influenced by the social factor, particularly by contrasting congregations. An aspiration group is the one to which a particular customer deficiencys to belong. For example, the aspiration group for the girls under 18, who buy the Victoria’s Secret lingerie, is the...If you want to get a full essay, stray it on our website: OrderEssay.net

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