McDonalds case study

McDonalds Case Study McDonalds Corporation is the largest diet-chain in the world, and tumesce cognize for their fries and burgers(www.McDonalds.ca)McDonalds has taken reward of their strengths further because of the maturity of the fast- diet industry, more focus will invite to be put on the weaknesses, opportunities, and threats. Strengths/Weaknesses: McDonalds StrengthsWeaknesses Well known fast-food chain return development Great tasting food proscribe public attribute (Movie Super Size Me) immediate service & prompt repast ( genial) Contributes to obesity Good food for cheap Poor quality of food Gives millions of dollars for each atomic number 53 year to selective charities Contributes to our fast paste society Provides merriment for children Pollution, drive-thru=littering Opportunities: Convenient locations (social) Quick for our fast passed society, those who work late with curb period to cook and people who look for a quick lunch while at work (social) Food gage be produced at a much measlyer cost than what it is grapple for (economic) Food can be prepared by petty(a) wage workers thus driving up profits (economic) Provides pastime for children i.e.

play places, toys with happy meals (demographic) The golden arches are one of the or so recognized symbols (demographic and geographic) Threats: Government is intervening to create more uncompromising regulation for food preparation which join ons food be (political)**** Negative Image i.e. when people hear the word McDonalds they automatically awesome greasy, fattening food. Super Size Me attributed to this ico n as well (social and political) Thousands! of franchises world wide to compete with, on with ones with healthy menu choices (competition) Increase in obesity is world attributed to fast-food restaurants*** (social) With the increase in gas prices, importing becomes more costly which thusly decreases the profit (economic)...If you want to get a estimable essay, shape it on our website: OrderEssay.net

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