Business In Islam: A Reviewed Essay

BUSINESS IN ISLAM: A REVIEWED ESSAY Muhammad Hafiz Azizan (Kulliyyah of Muamalat, Kolej Universiti Insaniah) hafiz@kuin.edu.my Nabsiah Abdul Wahid (Graduate School of Business, Universiti Sains Malaysia) nabsiah@usm.my precis The refer of consumer in practicing grand trade has become a norm. Moslem consumer hunger of Moslem marketing approaches. A reliable deed of articles and books have been written by researcher and occasion in vow to share as well as distribute acquaintance to consumer. This is more likely to protect consumer welfare. In this review essay, the authors send off 4H?s Consumer Welfare approach which can be traffic pattern by Islamic selling in the light of sharia constabulary. Shariah, in laymans terms, is the code of conduct of Islam. It is better known as the spectral law of Islam. Shariah law is derived from two base or revealed sources which are the Quran and Prophetic traditions and one substitute(prenominal) or non-revealed source whi ch is the juristic reasoning or Ijtihad. Treating green marketing as a subset of Islamic marketing and not as being independent from the later, this essay seeks to produce a merry approach of marketing mix (Hoist, Harmonious, Homage and Handy) with an emphasis on consumer welfare, targeting not only Muslim but also non-Muslim consumers.

Keywords Islamic marketing, parking lot marketing, Marketing Myopia, Consumer Behavior, Islamic Marketing Mix, Islamic Green Marketing Introduction Islam often sensed as an impediment to profession activity. Business history in Islam begins long time agone and historically has been favorable to the merchant, inauguration with Prophet Muhammad (wh o has a merchant) and his married woman Khad! ijah (who was also a merchant). Through Shariah concept from the Arabic word which shed about the code of conduct or religious law of Islam. Shariah literally translated, means the stylus or road. The Shariah and Shariah compliance is utilize to refer twain to the Islamic System of law and the congeries of the Islamic way...If you want to get a full essay, order it on our website: OrderEssay.net

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