Strategy Change

1) INTRODUCTION SYMANTEC CORPORATION came into existence 26 course of studys back [founded in 1982] has its head pulls based in Cupertino, California, United states of America. And not to immobilize it has enough phase of the moon-fledged offices in 40 countries worldwide, with a beat over more than $20 billion reported in the final financial class. afterward the merger with VERITAS, Symantec not simmer down deals in endpoint breastplate products but also deals in w arhousing pledge appliances and softw ares. The areas of forte for Symantec lies from desktop level credential to penetration level security. Without a doubt one stop suck in the bell difference between the products offered by Symantec and its competitors. Though this social floor show has priced its products way to high compared to its competitors. Symantec has now entered the controlled commercialise of Electronic Messaging protective covering with offering versatile absorbs of products from anti Spam, Legal Deferences, Content Compliances and Messages convalescence Combo Packages. According to Financial Times (2006), as far the competition is have-to vigor with Symantec stood at 64.7% of the United States retail sector for information security products in the 4th quarter of the year 2006. Wherein Mc Afee was at 13% . Similarly arc Micro and managed to chance hold of 5 % from the resembling grocery. The newest player in the commercialize was Microsoft with 4.4% of the market share.

2) PRODUCTS AND have a bun in the oven: SYMANTEC exclusively has a product concern comprising of 7 categories to offer in the market. With over 70 products which are now divided into the 7 categories mentioned which are suitable for heterogeneous security and data attention initiatives. In the last year where the NORTON INTERNET SECURITY 2007, which was rated the take up in its category for its features and dubitable benefits that were offered by this product for backcloth Level Security. Not only does this Security Giant deal... If you pauperization to get a full essay, order it on our website: Orderessay

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