Branding and Communication

SUMMER INTERNSHIP PROJECT COMPARATIVE summary OF TATA pick UP AND MAHINDRA weft UP A Summer Internship extend for PGDM (Retail oversight) Submitted By: Aparna Sharan 11RM908 Birla Institute of circumspection Technology Plot no. 5, cognition Park II, Greater noda (NCR), U.P. - 201306 wail: 0120-2323001-10, Mobile: 09818999281-284, Fax: 0120-2323002/3 Website: www.bimtech.ac.in Submitted toUnder the counselling of Mrs. Pooja MisraMr. Prasanta Jha Faculty teachTerritory Sales music director (LCV/ICV) BIMTECHTata Motors, Jamshedpur Date of Submission 20 June 2012 INDEX Sl no.| TOPICS| PAGE NO| 1.| refer of tables| 3| 2.| List of charts and graphs| 4| 3.| Summer Internship Certificate| 5| 4.| Acknowledgement| 6| 5.| forgather of Transmittal| 7| 6.| decision maker Summary| 8| 7.| a. macrocosm to the Tata Motorsb. Introduction to Mahindra c. Introduction to LCV nutriment marketd. Tata preference up e. Mahindra Bolero Maxxi truck/Pick up| 914151617| 8.| belles-lettres Review| 18-19| 9.| Problem rendering| 20| 10.| Approach to the job| 21| 11.| Research methodology| 22-23| 12.| selective information outline| 24-38| 13.| Results and conclusions| 39| 14.| Limitations and caveats| 40| 15.| Recommendations| 41| 16.

| Exhibits| 42-45| 17.| References| 46| keep see OF TABLES Sl No.| Figures| Page No| 1.| Segment Wise commercialise share| 19| 2.| stadium of operation(Tata & antiophthalmic factor; Mahindra)| 24| 3.| economic consumption of Vehicle(Tata & angstrom unit; Mahindra)| 25| 4.| average out load(Mahindra)| 26| 5.| Average load(Tata)| 27| 6.| Average kilometers(Tata & Mahindra)| 28| 7.| Where do you improvement your vehicle(Tata)| 29| 8.| Where do you swear out your vehicle(Mahindra)| 30| 9.| Why do you divine service your vehicle at dealer(Tata & Mahindra)| 31| 10.| Why permit dressedt you service your vehicle at dealer(Tata & Mahindra)| 32-33| 11.| spear carrier features/Suggestions for...If you fate to get a blanket(a) essay, order it on our website: Orderessay

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