Marketing Opportunities Analysis, Coca Cola India

Table Of Contents Introduction................................................................................. 2 1. Company everyplaceview ........................................................................ 2 1.1. Situation Analysis........................................................................ 4 1.2. agonistic Analysis.................................................................... 6 1.3. Customer Analysis.........................................................................8 2. Marketing Mix...............................................................................10 2.1. Product.................................................................................... 10 2.2. Price....................................................................................... 11 2.3. Place....................................................................................... 12 2.4. Promotion................................................................................. 13 3. b nonpareil Analysis........................................................................... 15 3.1. Strengths................................................................................. 15 3.2. Weaknesses.............................................................................. 16 3.3. Threats.................................................................................... 16 3.4. Opportunities..............................................................................16 Conclusion.................................................................................... 16 References.......................................................................................17 Introduction : Our aim in this merchandiseing plan is to make an environmental and commercializeing analysis to evaluate the correct of Coca-Cola India Company; continue our findings and course suggestions to improve the current piazza . 1. Company overview: ampere-second (founded in 1886) was the worlds wind manufacturer, marketplaceer, and distributor of non-alcoholic deglutition concentrates and syrups, employ to produce to a greater extent than 300 beverage prints. Headquartered at Atlanta, US, it has local trading operations in over cc countries.

It generated net in scram of $3 bn over sales of $19.5 bn. Coke had 56,000 employees worldwide. For 2003, Coke was adjudged the most valuable brand in the world by Interbrand Corp. It was valued at $70.45 bn. Cokes opposite in India had come later a period of knockout investments. During the period 1993-2002, Coke had invested $1 bn in India, of which $805 mn was invested in its bottling subsidiary, Hindustan Coca-Cola Beverages Pvt., Ltd., (HCCB). In 2003, it had 17 manufacturing units ( come with and franchisee owned bottling operations), 60 scattering centers catering to 5,000 distributors and one mn retail outlets, serviced via trucks and three-wheelers. Coke India at once employed 10,000 employees. It was the biggest procurer of cooling system equipment, glass, sugar and mango treacle in India. Coke had been the market draw in the Indian change Soft Drinks (CSD) market trough 1977. But it decided to select out of the Indian market in 1977 when the Socialist Janata caller government asked the company to press clipping its equity... If you want to get a full essay, tell obscure it on our website: Orderessay

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