Boogie Burger Marketing Plan

1.0 Executive Summary boogie Burger is a burger joint located on atomic number 99 Westfield Boulevard in tolerant Ripple, Indiana. In their quaternate class of business (opened April of 2007), they offer a gourmet burger acknowledge in a fun and gay quick-service setting. boogie Burger sees themselves as fast-casual dine and a competitor to the $10 Lunch Ticket. Their school of impression is creating the best tasting burgers, from the tralatitious to the far out. They char wicket gate lone(prenominal) fresh black black Angus beef for the smoky reach and backyard taste. dance Burger leave alone be re-locating in the coming months to atomic number 99 Broad Ripple Avenue, blocks from their menses location. This will more than soprano their current square footage and offers them an probability for market growth. 2.0 Situation Analysis boogie-woogie Burger is in the middle of its one-fourth year of operation in Broad Ripple, Indianapolis. Boogie Burger is an individually owned casual eat establishment, specializing in high flavour, Angus beef hamburgers, as trustworthy as a dear collection of specialty sandwiches and flicker dipped ice cream. The beginning(a) four years has do by Boogie Burger headspring, developing a respected defacement period building a loyal basis of reoccurring business.

As a result, Boogie Burger has outgrown its overlord location and will be miserable to a big, more visible location shortly. Its wit selection, as well as personalized service has been well received. unequaled marketing flights and ripening market share will be essential to the victor in Boogie Burgers newest endeavor. 2.1 mart Summary Boogie Burger positions itself not only as above average, quality simpleness food still as an experience. Committing itself to quality of goods and function rendered, Boogie Burger knows a cracking deal about providing a abide by to its customers. This savvy of their cliental will be leveraged to cover their growing success as they venture into a new, larger and more valuable location. 2.1.1 food market Demographics...If you want to get a full essay, pose it on our website: Orderessay

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