Marketing Concept and the possible limitations to this concept.

merchandise is defined as a social and managerial butt by which individuals and groups obtain what they need and want through creating and exchanging products and determine with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising sterling(prenominal) value and keep and grow current customers by delivering satisfaction. at that place are five core concepts of marketing, which includes involve, wants and demand; products, services and make out; value, satisfaction and quality; exchanges, transactions and relationships; and fin all(prenominal)y, market and marketing.

After World contend II, the variety of products increased and hard selling no endless could be relied upon to generate sales. Customers afford to be selective and subvert products which can precisely met their changing needs with increased discretionary income. The key questions arose: What do customers want? Can we develop it spell they still want it, and how can we keep our customers satisfied?

In wander to response to these discerning customers, firms began to adopt the marketing concept. This involves focusing on customer needs before developing the product, aligning all functions of the company to focus on those needs, and realizing a profit by successfully satisfying customer needs in long-term. In other words, in the context of marketing concept, company must(prenominal) first determine what the consumer wants, then produces what they wants, then sells the consumer what they wants.

In marketing concept, much listening to and eventual accommodation of the target market occurs. nonpartisan communication is emphasized in marketing so acquirement can take place and product offerings can be improved. Business must first fulfill consumers needs and wants. Marketing concept holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors (online solid #5)

To illustrate...

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