Export of Zen Plastics

1.IntroductionThe introduction of this report depart be divided into twain parts as:1.1About the battery-acid plasticsZen plastics are a producer of moulded plastic products for both the consumer and trade grocery. The organisation has earned a good reputation for quality and consumer service in their situation market. Yet now, they are attempting to enter impertinently ways to compound their growth and business performance.

1.2About the Report StructureFollowed with the introduction of the report, there will be reasons why marketing internationally would benefit Zen plastics, the most suitable strategic options to Zen plastics, Zen?s objectives for international expansion and assessment of analysis and research methods.

2.Reasons why Marketing Internationally BenefitsAs to Zen plastics, international trade, especially trade, could be a favorable new way of further expansion. there are a multitude of benefits of export can be defined. To begin with, it provides Zen plastics with a larger market, in which additive sales and profits are expected to be earned. And, in the overseas market, there are likely a huge number of potential consumers. In other words, it is a utilizable way to assist the organisation to gain more market share. Furthermore, Zen plastics might gain competitive advantage, or stay competitive power at least.



For instance, the economic circumstance of globalisation might forces the company to enhance management, and the raw materials could be slight expensive in global market. As a consequence, export assists Zen plastics in long term survival and go on growth.

3.The Best Suited International Strategic OptionsAs mentioned, a far-reaching new way of expansion is exporting, which can be divided into rent export and indirect export. Direct exporting enables the company more control over the export process. What?s more, direct exporting brings about potentially higher profits. Moreover, since the company performance outright in export markets, they earn a closer affinity to...

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