Tommy Hilfiger

 
 
 
 

APPLES
 COMMUNICATION

CONTENTS
 
1.
  INTRODUCTION
 ......................................................................................................................................
 3
  A.
  SECTOR
 OF
 ACTIVITY
 .................................................................................................................................................
 3
  B.
  APPLES
  selective information
 ...........................................................................................................................................
 4
  2.
 MICRO-­?ENVIRONMENT:
 ...........................................................................................................................
 5
  A.
  B2C
 &
 B2B
 S.W
 ANALYSIS:
  .....................................................................................................................................
 5
  3.
 macro
 ENVIRONMENT:
 ...........................................................................................................................
 5
  A.
 B2B
 S.W
 ANALYSIS:
  ..................................................................



.....................................................................................
 5
  B.
  B2C
 S.W
 ANALYSIS:
 ..................................................................................................................................................
 6
  C.
  PESTELS
 ANALYSIS:
 ................................................................................................................................................
 6
  4.
 CUSTOMERS
  visibleness
 ..............................................................................................................................
 7
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