Sony - Jk Wedding Dance

EXECUTIVE SUMMARY

Sonys Jive Label Group (JLG) has been apprised by YouTube that a homemade television system titled JK conjoin Dance is using their copyrighted euphony without authorization. The video features a hip hop influenced dance at the wedding of Jill Peterson and Kevin Heinz, performed to the music of JLGs artist Chris embrown. Aided by the concepts novelty and Browns distinctly heard music, the video has gone viral and garnered approximately 33 million views in the last six months.
Browns public shape has recently taken a beating owing to his condemnation in a domestic violence case, and it has adversely squeeze sales of his music. Since this video also presents an opportunity to monetize its content, JLG require to decide how to approach this copyright infringement issue.
While pickings a decision, JLG needs to consider the financial, legal and PR implications of its actions. It is cognizant that JLG should monetize the video by negotiating agreements with YouTube, Peterson and Heinz and organically promote Browns music.





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EXECUTIVE SUMMARY3
TABLE OF CONTENTS4
SITUATIONAL ANALYSIS5
PROBLEM STATEMENT7
OPTIONS7
military rank CRITERIA7
EVALUATION OF OPTIONS8
Option 18
Option 28
Option 38
RECOMMENDATION9
ACTION PLAN9
REFERENCES11

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SITUATIONAL ANALYSIS
The Marketing and Digital Media (MDM) group for the Jive Label Group (JLG) at Sony Music is accountable for all aspects of artist marketing, with a focus on direct-to-consumer strategies and monetization of new media products. In the past year, social media, or net profit based software that facilitates the creation and exchange of user-generated content has seen detonative growth. Social networking site Facebooks users increased 3 times, man microblogging site Twitters users increased 18 times. The total time spent on social media also grew ~2.5 times, from 7 to 17 minutes. In addition to these, YouTube, Googles extremely best-selling(predicate) video sharing...If you want to get a full essay, format it on our website: Orderessay



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