Production Weekly Reflection

Team D Weekly Reflection
Marketing Mix
MKT-421
May 10, 2012
prof Hample

Team D Weekly Reflection
During our weekly reflection we cerebratesed on harvest emergence. The development adjoin in creating a product is comprised of seven steps. The first step in the process is coming up with an idea generation and screening. The use of instruction groups is one way of coming up with an idea, because the consumers that participate in these groups have a myriad of ideas that can be utilitarian in a marketing strategy. That idea has to be impression come forth thoroughly with the consumer in mind. The screening process is do in conjunction with idea generation. During this process the ideas that were thought out have to be critically evaluated by personnel in spite of appearance the company such as the executives of the company. After the ideas are whittled megabucks then you as a company have to get a line out potential in terms of sales, product costs, profits, and what your competitors replys if the product is introduced. The second step in the process is the concept development and testing. This is where the company received feedback from customers, distributors, and employees. They whitethorn in like manner use focus groups in this stage to get feedback such as likes and dislikes of the product.



The third base step is the marketing strategy development. During this phase of the process this is where organizations set their research teams to come up with a prototype of the product. This is also where the consumers get to sample the real product. A favorable customer reaction helps the company decision to release the product. An unfavorable reaction may call for some adjustments like price, distribution costs, and anything that may have caused the consumer to get an unfavorable reaction. The fourth step in the process is the business analysis. During this step the ideas that were created are narrowed down feather to one or two ideas. Then the external/ essential research is conducted to determine if it fits the...If you want to get a good essay, order it on our website: Orderessay



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