Panera

Jordon Capilupi, Brian Guarneri, Pat Merli, Ryan Aitken
BUDV 450 Section 8 Team 4

Panera incision Company

Vision
Panera Bread is in a comfortable position within the industry of quick service chain restaurants, but as opposition continues to intensify we feel as if Panera needs to further scar in ensnare to reduce its future risk. Panera offers quality products enchantment providing a comfortable setting with a relaxing gentle wind that guests enjoy. However, Panera cannot afford to plateau and fall behind in hurt of market share. That is why we plan to equip Panera with a scheme that focuses on expanding into new markets, implementing a strong advertising entreat and installing promotional deals that concentrate on consumer loyalty. We feel as though Panera can utilize our plan to enter untapped markets, advertise in order to appeal to existing clients go implementing new ideas to attract new types of consumers. We proposed ideas such as a wine and beer license in selective stores, a Panera Points account to reward loyal customers and an advertising campaign that promotes meal combination deals to potential consumers.



Through this strategy Panera can ultimately remedy its position within the industry, increase its sales well as its market share to ultimately differentiate itself from the competition and movement to the top of the industry.
Bottom Line
Panera will grow their customer handbag through various means and see increased customer satisfaction which will serve well gain and retain its customer base. It will all be done through a variety of new ideas. The implementation of this strategy will help to increase sales by 12% (Exhibit 1) and help fall Panera the means to maintain growth into the future.
Environment
The United States adage a 1.8% growth in GDP in 2011 term personal income grew .3% and disposable income grew .1%. The unemployment rate continues on a descending(prenominal) trend to 8.3% in Jan 2012 from 10% back in Oct 2009. correspond to the Bureau of...If you want to get a full essay, order it on our website: Orderessay



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