This report is a country notebook for a Chinese telecommunications company called Chang. The report give embrace a cultural outline, economic analysis, merchandise scrutinize and competitor analysis and a preliminary marketing plan in rule to identify if it will be profitable and advantageous for Chang to write in code the Nicaraguan market.
The cultural analysis will help get word for example how Chang will need to adapt to the infrastructure, which is part of the geographical setting and is unlike the western countries. The economic analysis will show the dynamics of the demographics, the wealth inequalities and inflation fluctuations. The market audit and competitor analysis will give a untrimmed overview of the product and will help understand the general telecommunications market in Nicaragua. The preliminary marketing plan will public debate how Chang will implement and anchor its product into the Nicaraguan market.
2. cultural analysis
Introduction
Chang is a Chinese telecom company and was founded in 1990 by Dr. Hao. Chang is currently established in Shanghai. Chang is a leader in China in developing low make up restless phones with batteries that last up to 500 hours standby mode and apply their own mobile network.
Chang would demand to export their mobile phones to Nicaragua and provide the poor Nicaraguans with the opportunity to buy a low cost phone and credits.
Brief discussion of the countrys pertinent history
After having experienced Sandinista dictatorship the economy, political stability and adore for human rights improved after a government was elective in a democratically way from 1990-2006. In 2006 source Sandinista president Daniel Ortega returned to power after elections. The economy and infrastructure were chalk up hard by the 1992 earthquake, the 1998 hurricane Mitch and the earlier civil war. Everything is slowly universe rebuilt, but Nicaragua is facing challenges under the administration of Daniel Ortega.
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