Primark is sceptical to expand and open new stores in England. I debate this is a good idea as the brand reference is very high in the UK because they create a greathearted market divvy up of the section of the fashion market and have done very well pushing their sales up by 20% in the last 40 weeks. During the catamenia recession which has seen slow growth in many companies this shows that run in the UK they have done well and have a successful business model. If Primark expanded in the UK their market research costs would be lower as they have a working business model and the fashion would be the corresponding in other stores so they would not have to assortment the stock for the stores. This is important because it means they have more coin to spend on advertising to make their market share higher. This would lead to them having more capital to expand further to grow the business. I think that this is a good option as it is a low risk schema and therefore tush be more dominant.
Primark is also wondering whether to open outlets in Spain, this is a good idea because the Spanish market is less(prenominal) crowed Primark can grow faster and focus on market growth. This is important because this could lead into high profit as they would not be competing with themselves in neighbouring towns. Also, the Spanish economy has dropped and is now in a recession, which is good for Primark as there marketing strategy is to sell cheap clothes, Primark will appeal to more customers as there disposable income would be lower. This is good as Primarks USP will be highlighted more and they will find it easier to swing into the market especially as the fashion industry in Spain hasnt got many large competitors. Over all I think that Spain would be a good move for Primark as they have potential for large growth in a struggling...If you want to get a full essay, order it on our website: Orderessay
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