benefits of market reasearch in service industry

1.Introduction
1.1.Origin of the report
This report is submitted to Dr. Melodena Stephens Balakrishnan, Professor, College of Business Studies, University of Wollongong in Dubai, November 22, 2007. It is prepared by Adeel Ahmed, Alina Maydybura, Deepak Sadanandan, Saad Wasti, and Syed Hur Abbas, students, University of Wollongong in Dubai. Dr. Balakrishnan authorised the report on the benefits of market question in the pizza pie industry.

1.2.Problem and purpose
To investigate the benefits of market enquiry in pizza industry and to understand how a customer perceives value by distributing a questionnaire to a sample size of it of 50 customers.

1.3.Company Background
The company looked upon in this report - pizza army hut - is a eating place chain and international liberty specialising in American-style pizza and side dishes which (depending on location) include overawe wings, breadsticks, and garlic bread. In fact, pizza pie Hut is the worlds largest pizza restaurant chain, whose restaurants add up to almost 34,000 restaurants in 100 countries (Wikipedia, 2007). Thus, Pizza Hut has become a leader in the pizza industry and has set bench marks for others to achieve.



Being a part of the service industry, Pizza Hut has to make trustworthy that it attracts customers and, more importantly, that it retains them. In order to achieve success in this area, marketing research plays a vital role. Improving gross revenue trends is Pizza Huts main objective, which has to be succeed through better advertising, even differentiating the brand to attract parvenu targets by enticing more families to visit (Garber, 2003). Pizza Hut has never disregarded the importance of marketing research and, thus, spends Brobdingnagian sums of money to remain in front of the pack. In fact, it carried turn out customer satisfaction surveys, analysed past records of sales and trends and managed its customer birth sectors in view of that. It has data warehouses with records of millions of customers from their POS...If you want to get a full essay, order it on our website: Orderessay



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