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Friday, February 1, 2013

Advertising Scenario In India

Agency Management

identification 1

Advertising scenario in India

Date 18-2-2012

Assignment by-

Najar Trivedi
Priti Ghule
Chirag Thakkar

Submitted to Siddharth Patil Sir

Advertising Scenario in India

Introduction

Advertising strategy has taken a quantum leap beyond just salesmanship of a product in print. It is like a kaleidoscope. Every time you turn it you reach a different perspective alluring, diverse and genuine. The knack of vox populi in advertising is unleashed but advertising has always been respectable to changes with time. It is largely reliant on human inferential abilities. then the main goal is non just to inform or persuade but also to establish interactive in-person solidarity relationship with the consumers as consumers have been seeing visible and concrete improvement in their lives each passing year. Over a period of time, advertising is undergoing morphing changes slowing and steadily with multi facet approach.
Hindu Advertisements have kept pace with various changes taken range in the strategy, in presentation and in its sensitivity to change. Hindi advertising has mastered the art of adapting to the rapidly changing times.

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enchantment much is known and written astir(predicate) the conventional advertising, their works and wares, there is no or little knowledge about the pre-developmental history of Hindi advertising.
The inception of Hindi advertisement is not known or cannot be stated clearly. In those eld carving on the temple walls, rocks and pillars were used to spread messages. intimately some two thousand years back, Indian Merchants Silk habit weavers co -operative association had inscribed an advertisement in the form of a poem on a wall of a solarize temple in Dasapur (now called as Madsour in Madhya Pradesh) which is considered as peerless of the oldest advertisements in the world. The advertisement is as follows:

(Which means neither cosmetics nor all beautifying equipment can make a woman more lovely as these...If you want to get a full essay, hostelry it on our website: Orderessay



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