Philip Morris International is facing a major bane on its sales as tushs business is declining because of strict opposed policies on tobacco. Almost all countries in the world out(p) advertisement in any forms of cigarettes making it hard to conjure up in public. Public places imposed heavy fines which lead smokers to visit down on cigarettes.
The community is now contacting a low investment return which might lead to the withdrawals of whatsoever of its big investors. Since cigarettes are its primary product and the main reference point of their finances, it is now feared what will happen to the profit margin and fluidity of the company if tobacco will forever be banned.
The cheese industry is threatening to slump because of some health issues in terms of fatty foods too. People become wary with foods complete in cholesterol and saturated fats that cheese product is feared to suffer a heavy decline, consumers, because of global crisis, began to look for cheaper brand which touch Kraft cheese.
II.BRIEF HISTORY
Philip Morris is best known as a manufacturer and marketer of cigarettes. PM is the largest cigarette company in the United States, with a 42 percent share of the $70 billion industry.
However, over the past 30 diversified so in addition to cigarettes, the company now ranks as the second base largest beer brewer in the United States and the second largest food touch company in the world.
The company has a distinct inheritance among U.S. tobacco companies; it is the only major company that was not form when the Supreme Court broke up the James Duke American Tobacco Trust in 1912. Since its inception in England, Philip Morris has exclamatory growth through acquisitions.
In 1957, Philip Morris was sixth and last U.S. cigarette market. Under the leadership of Joseph F. Cullman III and by emphasizing the Marlboro brand, the company climbed to first place by the end of 1983. In 1970, it bought miller Brewing, which at that time ranked...If you want to get a in force(p) essay, order it on our website: Orderessay
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