Procure International, Inc. Marketing Activities.

fix InternationalCustom Research by Essay acquire InternationalAbstractIn this , an overview of reach International of Melbourne Florida USA will be presented , ranging from an introduction to the hearty discussions of manufacturing types that atomic number 18 utilized , quality , marketing and the like . To abstain , a brief summary of the findings of the research will be presentedAs an aside , attain International was chosen as the present of this because Procure is a prime source of components that atomic number 18 no longer being produced by other companies . The components argon in high demand especially in the Middle EastIntroduction to Procure InternationalProcure International , Inc . is a full-service professional distributor of electronic components centre on providing highly personalized service to a recognize OEM /CEM node base , located in Melbourne , Florida , USA . contempt the relative newness of the fellowship itself , the staff possesses a broad barter of exertion experience , as it is founded and staffed by veterans of the semi dish outor industry , many with over 20 years of experience . As was mentioned in the beginning of this , one of the areas where Procure truly excels is in providing components that are still needed worldwide , but are not available from other sources . These hard to find items are a niche market for Procure The blind drunk as well provides a great deal of material in twain the commercial and military markets (Procure International Inc , 2006 Marketing Activities of the OrganizationAll organizations must conduct marketing actitivties in one capacity or other to simultaneously determine what their target markets desire both from and in increases , as well as the activity of selling product for revenue (Reddy , 1997Specifically referring to Procure International , the firm embraces the latest engineering science to create a highly interactive Website that provides a great deal of information , including a password protected customer area where the customer can review and place s , inquire about products and the like (Procure International Inc , 2006 .

Additionally , the firm participates in trade shows and employs a sales force to touch the needs of the various markets that they serve OEM /CEM DefinedWithin the scope of manufacturing itself , there are a variety of types of manufacturing . Specifically in the case of Procure International and many other companies in the electronics industry , OEM and CEM are common methods therefore , it is important to understand exactly what is meant by these termsOriginal Equipment Manufacturing , or OEM , refers to the manufacturing of products that are marketed and sold under the Procure check name , or in the case of other companies , some(prenominal) name under which the company operates . Products in the OEM method are intended to retain the identity of the brand name they tolerate when they leave the facility where they were made (Kotabe , 1992In the case of Contract electronic Manufacturing , or CEM , a company , in this case Procure International , manufactures products in specified quantities and according to specifications for another company , with the products bearing the name of that particular company . CEM is often used...If you requirement to get a full essay, order it on our website: Orderessay

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