Opinion

(Product DifferentiationPositioning is especially necessary , when the comp both uses strategy of grocery store positioning instead of the one position at the whole market they have to determine positions at each segment . To distinguish with other words positioning strategy is instrument of realisation of differentiation strategy . We need to underline , that not any differentiation of produce has meaning for a consumerDifferentiation should beuniqueimportant for the customerdefensibleexplicable (Chapter 11 , associate NotesIn to make the energetic salute different , and in the consumers could tardily remember his new product the Austrian businessman changed chemical formula of drink a little bit and started to bottle it into tins (different to Asian manner to sell the drinks in small glass bottles . This was the expression the Red Bull was bornUnique combination of its ingredients (the main contents : taurine caffeine , glucoronolactone and vitamins ) makes it especially trenchant in the period of intensive mental and physical trainingsPerceptional mapping is one of the famous technologies of merchandise researches , which is made with help of method of analysis of consumer preferences concerning definite product .

It is a graphical model where at the axes are shown criteria of survey and choice of product , which is the most important for the consumer . With help of this purpose we can see attitude of the consumers to the product taking into accountancy several important indexesThe current positioning strategy is effective : it reaches specified audience it is aggressive - it should be aggressive because it is a product for self-confident , young , strong , energetic large number . It is freedom - complete freedom of choice . They don t quarter people to buy it You can see it at their publicize - the can is always closed , so a individual can always choose by himself , how much , where and when to drink It embodies...If you want to get a full essay, order it on our website: Orderessay

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