Summary Articles Harvard Business Review

GLOBALIZATION Many companies rush to going global -> TREND -> more mistakes, going global isnt necessarly good!! 1.) Are there emf benefits for our company ? .) Where and when would the benefits show up in the financial statements ( the to begin with the punter, to please the shareholders -> PROFIT ) .) What is the expected economic value of severally benefit -> COSTS /BENEFITS ? .) How detailed and solid is our understanding of each benefit -> risks .) Did other companies in similar circumstances produce been able to realize those benefits ? -> how possible is it that we can do so!! * Redland -> special caps made in england, expanded in markets where their roof wasnt common -> therefore didnt succeed. * 2.) Do we take for the necessary behavement skills ? .) What skills are required to realize these benefits ? .) Did we manage to apply them in the past ? -> can we do it now .) Do we know how to further develop them ? * If you globalize, you also have to globalize your management, your business units etc. they cant run separately -> BTR for moral -> you need coordination -> in support, customer service etc. * 3.) will the cost outweigh the benefits ? .) what will it cost to realize the benefits of our globalization outline ? time etc. .

) what would sceptics inside our business units say, about the cost and its stir of globalization? .) what would be the best alternative use of the ressources we conception to use for our globalization strategy ? -> is the alternative worse/better ? risks etc. * many companies dont see the real be ! -> increased complexity of managing a global enterprise -> underestimated -> TCL -> referable to aggressively expanding, had 4 R/D headquarters, 18 R/D centers, 20 manufacturing bases etc -> the cost of managing such infrastructure is greater than the benefits of going global! .) DEREGULATED... If you want to get a broad essay, order it on our website: Orderessay

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