Reseach Proposal Sample

look for Title A research on failed marketing scheme of General Motors in India; and recommendation for successful strategy execution of instrument. Research Aim and objectives This research aims to find out the ill fortune reason of General Motors merchandising strategy in India and recommend suitable strategy for successful implementation. Objectives To review the extant nonional frame works and conceptual models related to Marketing strategies in develop countries. To investigate the failure reasons of strategy implementation of GM in India To examine the various ways for successful Marketing strategy implementation. To recommend the suggestion for improving the marketing practice. Research Question What are the factors associated with failed and successful strategies? Justification: General motors is one of largest railcar makers in the world. Since 1908 they kept their ranking on the top level. It employs 209000 employees in 31 countries. And they have branches and business dealings more than one hundred twenty countries. In the last century, GEs strategy was exceed among the industry, and those strategies are become a model for modern companies for developing strategies.

Many auto makers are forming and strengthening all(prenominal)iance with Japanese car makers in order to penetrate profligate maturement Asian market. The speed with which the new strategies delivered results indicates that the companys successes were not due to a major new product or service launch, major new capital investment, or flush the development of new intangible and intellectual assets. In this fast moving economy, organisations need to develop strategies according to the different situation. In this competitive world, organisations need to develop competitive strategies for survival. So all failed strategies are a new lesson for other companies. So hither they are getting the chance of learning and development. Here research worker analyse the drawback of GMs marketing strategy in India and try to recommend some... If you want to get a replete essay, order it on our website: Orderessay

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