Pricing Strargeies

Assignment #2 -Pricing Strategies and Marketing Channels Angela Pearce Strayer University Health service Marketing HSA 305 Professor Renita P. Ellis August 21, 2011 Assignment #2 -Pricing Strategies and Marketing Channels training about pricing strategies and marketing channels has been very provoke and informative for me. I will explain the four locomote to set an sign value for a product or service. Four ways an organization rotter respond to a competitors set permute. How effective wellness direction delivery channels can be designed. What decisions that companies face in managing their channels. Explain at least four of the seven- step cognitive operation for setting an initial price for a product or service. The first step in setting an initial price for a product or service is selecting the price clinical. When nerve-wracking to position its market offering a company can use any of the five major preys with its pricing. The five major objectives include the following: survival, maximum current profit, maximum market sh ar, skimming, or product-quality leadership. A companys choice of objective is strategically important, because it usually cannot attain more than one objective simultaneously (Kotler, Shalowitz, & Stevens, 2008, p.

323 The next step for setting an initial price for a product or service is find regard. Determining demand in health parcel out setting is variant than other companies. When determining demand normally demand and price are inversely related: the higher the price, the lower demand. as yet this is not the case in a health care services and products quantity demand does not always change with increased prices (Kotler et al., 2008, p. 324). There are several reasons for demand being different in the health care setting. There are third party payers, providers being able to persuade demand, high-deductible health plans, and increased out-of-pocket expenses. The first step in estimating demand is to understand what affects price... If you want to get a full essay, show it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.