Pharmacy Marketing Concepts

Market Research and Analysis: The purpose of our martplace look and analysis was to evaluate the interest and need for a chemists shop based allergy clinic. We did this by creating a survey to mickle out to our customers at a chemists in the Sutherland argona. The dominance customers for this initiative be of a wide variety which includes broadly baby boomers, but also the elderly cosmos and one-year-old adults. Basically, this initiative would be directed at all of our pharmacy customers, not just one subset of customers. These probable customers are regain in Saskatoon and surrounding rural areas. Most of our potential customers would reside in the immediate surrounding area of Sutherland. These customers are most interested in receiving knowledge and knowledge nigh the allergy medications they take. How to manage their allergy symptoms seems to be of great grandeur to our potential customers. There was also an expressed need for education on reduction of allergens in the home. Our future customers are make to utilize our initiative by convenience, free samples, free services, expertness of the pharmacists, and by the education they would receive on how to reduce their symptoms. These customers are sensitive to convenience, price, and quality of service.

The best way to contact these customers in the future is by a television ad, a newspaper publisher ad, or pamphlets at the pharmacy. These customers expressed a preference to contrive an individual appointment style clinic rather than seminar style. The estimated size of our market is the population of Saskatoon which is 160,000-180,000 people, of which about 33% have allergies, which drops the market size to approximately 52,800-59,400 potential customers. The demographic makeup of Sutherland seems to be 17-80 years of age, all with average steady incomes. The psychological factors that go in this market tend to be things surrounding convenience. This population tends to value things that are of good quality,... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.