Mkt Researcg Report

qExplain strategical planning, and discuss how it relates to the phoner mission, objectives, and goals. Virgin Atlantic, one(a) of the most upcoming businesses of Virgin Group was established in 1984 (). It is an international airline. There argon 6 classes in the staring(a) Atlantic i.e. economy terminal/flexible, premium economy lowest/flexible and for the upper class too (). Its principal(prenominal) bases are in London Heathrow and London Gatwick (). STRATEGIC PLANNING:- strategic planning is defined as developing and maintaining a strategic fit between the organizations capabilities and its changing selling opportunities (). Strategic planning is a formal planning in most organizations (). The word strategic comes from its lower base system which means planning and directing the whole operation of campaigns. The company gains a competitive edge in the market. According to the strategy hierarchy, Virgin Atlantic is a SBU (Strategic Business Unit). At the soak up of virgin Atlantic, many new ideas were such as, the personal pic screens, reclining seats, hairstylists, aroma therapists etc ().Virgin fuel is a very important discovery. opposed the other fuels, virgins fuel doesnt lie of CO2 and other pollutants (). The budget for this project is $ 1 billion ().

Apart from running plains and trains, Virgin has responsibility of protecting the environment. The main strategy was the slashing of fuel prices in the market (). In the coming years this plan will be rank into action in the road industry and the travel industry as well. Also, virgin galactic which is one of most yeasty inventions of Branson will come in to action by 2008(). The diverse steps of strategic planning are MISSION:- Ø delegating defined as the basic purpose of an organization to bring home the bacon the end result. Its mission is that it has the potential to fulfil both the emerge public perception of the brand and provide shareholder with a good return on their equity investment (). OBJECTIVES:- Ø...

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