Maggi

Table of Contents Executive Summary2 2.0 station analysis2 2.1 dietstuff Summary3 2.1.1 mart Demographics3 Geographic3 Demographic4 Behavioral Factors5 2.1.2 Market Needs5 2.1.3 Market Trends6 2.1.4 Market Growth6 2.2 SWOT Analysis6 2.2.1 Strengths6 2.2.2 Weaknesses7 2.2.3 Opportunities7 2.2.4 Threats8 2.3 Competition9 2.4 Keys to Success9 2.5 Critical Issues9 1.Executive Summary Towards the end of the nineteenth Century, Europe had its industrial revolution and women started working outside the home. With this arose the aim for meals that were easy to prepare, but were just as nourishing and delicious. A brilliant businessman with milling experience, Julius Maggi worked on this need with food experts and technologists. The first product he invented was the little MAGGI cube. overly known as the MAGGI stock or bouillon cube, it was an instant advantage and soon became a household name in Europe, Australia and Asia. The political party that Julius founded merged with Nestlé in 1947 and since then, Nestlé has been the proud custodian of this trusted brand. 2.0 Situation Analysis Nestlés century-old relationship with Russia began when St.

Petersburgs merchant Alexander Ventsel gestural an exclusive contract with Henri Nestlé to supply milk cereal products to Russia. Nestlé returned to Russia to mastermind a network of importers and distributors to develop gross sales of Nestlé strategic brands much(prenominal) as NESCAFÉ and NESQUIK in the early 1990s. In April 1995, the Societe pour lExportation des Produits Nestlé S.A. opened its representative office in Moscow. A year later, Nestlé Food LLC was incorporated as a local operating company with its own warehousing facilities, sales force and marketing organization. In late 1999, Nestlé created a punt manufacturing facility at the Zhukovsky (Moscow oblast) site to manufacture the MAGGI culinary range. The facility was substantially expanded in 2004. 2.1 Market Summary Nestlé today is the... If you need to get a full essay, order it on our website: Orderessay

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