Impact of Erp Systems on Process Innovation - with a Special Focus on Mass Customization

1.Introduction In the past ten years, a large outcome of national and international organizations have started to standardize and integrate their processes in one system to manage their key resources more effectively by implementing ERP systems. The integration of personal credit line functions and the ready availability of wholly types of necessary and unnecessary information have paved upstart ways for the customer approach. ERP systems are part of a propagation of information systems which have changed the traditional corporation-marketing approach. Add-on modules such as CRM (Customer Relationship Management) enable the collection of detailed information astir(predicate) individuals and the use of this information to tailor products and services to the individual take of customers. First mentioned by Davis (1987) and consequently elaborated by fade II (1993) the c oncept of mass customization emerged. It is characterized by the ability to propose customized products or services through flexible processes in highschool volumes and at reasonably low costs When ERP was introduced it enabled organizations to practice new forms of industrial engineering, a shift away from the traditional forms where IT functioned independent of the business objectives (Venkatraman, 2000).

The standardization of processes, however, forms quite a rigid system as it does not leave much room for changes in a company. With respect to the changing market and process requirements due to mass customization this rigidity could form a barrier towards process changes since once a company has a ERP system it is bound to marketer updates or costly system customization for integral changes. Mass customization has not known a big bang introduction besides rather gradually evolved from changing market requirements. Therefore, its further suppuration is subject to customers´ wishes and lives from the flexibility and adaptability of the technical systems involved. Hence this paper intends to check out in which way ERP functionalities influence... If you want to get a in full essay, order it on our website: Orderessay

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