12/16/2010 Assignment 4 Q1)Â What does the Vanguard brand patronise for? Of the many customer segments, the main target segment of IKEA comprises of raw professionals, family with kids, professionals/ mess who travel occasionally. These segments are price conscious and and then seek depleted price alternatives and are attracted by present-day(a) design. IKEA appealed to its segments for fol menialing reasons: 1. CHEAP PRICE AND SUPERIOR QUALITY: IKEA offers stead furnishing products of good functioning, design and quality at very low prices as compared to competitors by employing simple but effective price-cutting regularitys. The cost cutting methods include: using inexpensive materials in a unique way, saving via effective production, distribution, retails costs, self-service retail, etc. The low price increases the market share of IKEA as many people can afford to buy its products. IKEAs top lead also pledged that they would reduce the cost of products by 2-3% any year, indicating the effort and zeal they have towards satisfying custoumer conveys with inexpensive products. The market positioning statement of IKEA reflects this approach Your partner is break living. We do our part, you do yours. Together we save money. 2.
BETTER foundation DOES IT ALWAYS COST MORE?: Most furniture stores operate elaborate design home furnishings and demand more money. IKEA work exactly in the opposite way. The designers at IKEA design their products memory in mind customers functional need and price. They use their vast knowledge of low priced materials/composites and low-cost manufacturing processes (Example: raiment factory producing furniture upholstery) and prepare risey functional products match with style. The design of IKEAs products allows them to be transported in flat packs and assembled at customers residence. This lowers transportation, packaging, assembly and inventory costs for IKEA. Also, this method of packaging makes it convenient for the... If you want to get a full essay, order it on our website:
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