Ford Motor Company Analysis

Ford Motor Company, founded in 1903, has been a global multi- business organisation companion since the 1920s. Currently Ford has major manufacturing facilities in the United Kingdom, Canada, Mexico, Ger legion(predicate) and many other countries, 200,000+ employees and automobiles distributed in over 200 markets across 6 continents (Ford Annual Report 2009). Ford has utilized its product portfolio, strike out strategy and global business structure to withstand fresh financial disasters in the auto industry and strive towards its sight to be the worlds leading consumer company for self-propelling products and services. Ford began its manufacturing with mass production assembly lines in the scratch line part of the 20th century. Now, iodin of the worlds largest automakers, Ford the post is world renown. Ford Motor brands, or marques, include Ford, Lincoln, and atomic number 80 (the latter to be dropped later this year). The brands Land Rover, Aston Martin, Jaguar and Volvo were as well as under the Ford umbrella but have of late been sold off to create a leaner business structure. The company still manufactures a vast array of cars, trucks, vans as well as vehicle chassis and engines at its numerous facilities. Until youthfully Ford was manufacturing 97 distinct vehicle models, nonetheless chief executive Alan Mulally has whittled that down to 40.

In a recent Branding Strategy Insider article (Ritson 2009) Mulally claims Fewer models means transgress economies of scale and significantly improved profitability, as well as enabling better marketing support for the remaining products and a more coherent segmentation, targeting and positioning approach. In addition to be streamlined Ford focuses on marques that are successful in each of its global markets. Auto sales provide the batch of the income but Ford too provides other automotive products and services. For exemplify Fords finance unit, Ford Motor Credit, is one of the USs leading auto finance companies. Ford also owns OEM parts producer Motorcraft as well as Hertz,... If you compulsion to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.