Focused (or Market Niche) Strategies

Focused (or Market Niche) Strategies The turning point marketing outline is plausibly the most efficient marketing strategies when it comes to a limited marketing budget in an organization. When an organization creates its harvest-home or identifies the swear out that it will provide it has to identify its consumers. Therefore, in order to make it money on marketing the product or return to a broad specter of possible consumers, the organization concentrates on a particular market plane section, or in another(prenominal) words niche. The organization will achieve fastest bread and will attain consumer liability the quickest at the lowest cost. Only after the attainment of this niche the organization should break in attaining other market segments. However one of the biggest negative aspects of the niche marketing strategy is that the price elasticity rarely depends on the demand for the end product regardless of the quality. The product or service was aimed from the beginning to satisfy the required smear recognition. One of the most obvious industries that had adopted this marketing strategy is the telecommunications business industry.

In John Gambles and Arthur Thompsons book many industries were mentioned, but even though we were witnesses of the teaching of the telecommunication industry, it was left without attention. Probably the brightest example of the marketing niche strategy in television is MTV. This television company was practice of medicine orientated at teen mountrs and young adults from 12 to 25 historic period of age. The company not only plays commonplace for such age groups music videos, it also produces multiple television shows that are popular mostly among this niche. Over the years of MTVs existence it has proven to being successful, meanwhile it does not leave behind its grey-headed niche in search of older viewers. MTV expands its market segment by differentiating into multiple styles of music. Therefore, the success of this marketing strategy is seen from the case of MTV being the most popular and... If you want to get a full essay, order it on our website: Orderessay

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