Being Socially Responsible and Profitable Are Not Exclusive

The world has entered an era where profit-maximization is non the best way to do business. Consumers are starting to care more than and more nigh the environment. Higher education levels and consciousness has the consumers questioning the origin of the products they bargain and the impact they have socially, environmentally, and economically on the world. In articulate to be consistent with demands and meet consumer standards, there needs to be a shift in the strategy of the way Adidas does business. It is not too late since most companies in the akin manufacturing as Adidas have not shifted yet, therefore militant reward could be attainable in the near future and climb performance. Adidas, based in Germany, is the second largest sportswear manufacturer in the world (Nike is number one). With multi-billion dollar revenues, Adidas has the resources to make the world a better place to live. It has a moral obligation to do so. Being a profitable business and morally clean are not mutually exclusive. On the contrary, applying a tack in strategy can increase brand awareness of Adidas and innovation can possibly lead to obtaining a competitive advantage over Nike, resulting in being the most sought after brand in the world. Studies show that 10% of sportswear produced by Nike are actually worn in the field of sports.

The same could be generalized to Adidas since the two are pretty similar. That leaves 90% of the customer base barely regular average peck. These people are looking for cool, hip shoes and sportswear. From merely a competitive viewpoint, there have been many protests going on against Nike lately in the US. Allegations for sweatshop workers are high, therefore Adidas needs to bewitch this opportunity and transfer its value chain to a more responsible one. Adidas has faced allegations for mal-treatment of workers in factories in south-east Asia where Adidas gets its products from, just like Nike. There are two options to combat this challenge. one(a) is to open its own factory to... If you want to get a full essay, order it on our website: Orderessay

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