Advertisements Built Ford Tough

The tar begin audience throughout the 129-year history of Popular light time has traditionally been working age males. The elevatements within that magazine reflect the audience in whom they are attempting to reach. From new expert gadgets to old-fashi iodined tools, the advertisers know what will be attractive to the commentator, and to the readers wallet. Of these advertisers, the most popular by far have been those from the self-propelled industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with mixed ads that were meant to lure new customers into buying Ford vehicles. It is interesting to line up that the styles of these advertisements are schemed with just the right qualities to attract as galore(postnominal) male consumers as possible. The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup transport. From the colors of the ad, to the write-up found on the pages, it is very clear that the invention was to attract males by using some of advertizements raw material appeals. The advertisement appeals to men by providing an outlet for their neediness for affiliation, the need to aggress, and the need to dominate.

One of the most common appeals toward men in advertising is concerning the need for affiliation among men. This advertisement depicts a photograph of vi hard-working men performing various duties ? all around a brand new Ford truck. Above this photograph is some other picturing six empty styrofoam cups of coffee. These subtle innuendoes are intend to support one of the major themes of the ad ? that this particular truck provides seating for six. The way the cups are pictured, lying atop of one another supports the idea that many men hold that companionship and comradeship is greatly important to the success of their lives. Another item supporting this idea is the fact that the men in... If you want to get a full essay, order it on our website: Orderessay

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