The improve#ment over straight telephone selling is even greater. The com#bination of characteristics created a strong new promoting system (Bencin, 1983).
Telemarketing has been applied with beneficial success by major #organizations, including MCI, GTE, and Sears (Sales & Marketing Management, 1984; Taylor, 1984). As the American economy con#tinues to evolve, an ever increasing array of products and solutions and ser#vices are being sold in the use of telemarketing programs (Sales & Advertising Management, 1985).
Mail order fraud is difficult to accurately define. In most instances, product or service quality, features, and capacities are merely higher than those people inferred by the advertising (Wiener, 1989). Organizations which engage in this kind of deceptive practices are typically unwilling or really reluctant to offer a refund.
In other instances, the products and solutions obtainable via mail order are merely over priced to an incredible degree. An out#standing illustration of this process could be the life insurance obtainable without having need of a physical examination by numerous companies ("Insurance It is possible to Live Without," 1988).
Most mail order corporations are legitimate, and they stand behind their merchandise (Englander, 1989). If a product or service offered through mail order looks being as well beneficial to become true, however, it likely is just that (McKeown, 1988).
The personal computer might be a symbol of an abusive or illegal activity. In this context, the concept of personal computer technology is utilized to promise advantages for an activity which may possibly not otherwise be believed (Sloan, 1984). An instance of this type of activity could be the so#called marriage of personal computer technology and dating bureaus.
It is important to note that computers do not create crime. Computers offer people who would commit illegal activities having a new and powerful tool to abet their activi# ties (Larson, 1985). Computers could be used by folks or organizations intent on committing an illegal act in a wide quantity of situations. Thus, computer abuse, crime, and related activities may become pervasive in society.
An RPM permits a manufacturer to establish minimum retail prices for its products. It effectively precludes the selling of covered goods at discounted prices. RPM agreements have been broadly used within the United States, until the so#called fair trade laws were ended.
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